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Transparency Archives - Page 25 of 30 - ExchangeWire.com

Transparency

Redefining Transparency in Digital Media

The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

Buyers & Sellers Need 100% Transparency on Intermediary Fees

With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view…

9 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

9 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

9 years ago

TubeMogul: China Marketers Misguided by Local DSP Players

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…

9 years ago

Spotify Sells Audio Ads Programmatically; Google AMP for Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…

9 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

10 years ago

IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic

This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency…

10 years ago