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Transparency Archives - Page 25 of 30 - ExchangeWire.com

Transparency

Redefining Transparency in Digital Media

The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age…

9 years ago

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

Buyers & Sellers Need 100% Transparency on Intermediary Fees

With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view…

10 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

10 years ago

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

10 years ago

TubeMogul: China Marketers Misguided by Local DSP Players

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…

10 years ago

Spotify Sells Audio Ads Programmatically; Google AMP for Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…

10 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

10 years ago

IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic

This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency…

10 years ago