From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out…
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using…
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big…
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual…
For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…
For some time now, the rapid pace of change in the online publishing industry has led to a widening gulf…
Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to…
From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…