It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects…
Transparency issues are always a top concern in the advertising industry, and rightly so with some of the methods being…
The digital content industry has taken its head out of the sand when it comes to the transparency issues in…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy.…
Diana Loriot is global head of service at Sociomantic Labs and leads the client services teams. ExchangeWire speak to her about…
In the plexus of traffic quality, brand safety, ad fraud, fake news, and transparency, the more the industry fuels the…
Transparency and trust are two of the biggest problems plaguing the online advertising industry today. Andrew Susman (pictured below), vice…
The lack of transparency in the world of advertising had been a hot topic for ages; and the world of…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…