The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable,…
Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data…
Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
Ad fraud and brand safety issues associated with programmatic do exist, so ad-tech vendors need to step up and help…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neues Programmatic-Gütesiegel für…
The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the…
'Blockchain' is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is…
Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means…