Dark posts - essentially micro-targeting within a black box environment on social media - have been a huge boon to…
What is a 'chief quality officer' and why does ad tech need this new role? ExchangeWire speaks with Gorka Zarauz,…
With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers…
Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work…
The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution…
In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is…