ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…
Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
Media agencies in Asia-Pacific want to play fair and work together so marketers in the region can better understand how…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes…
As brand and performance advertising continue to converge, issues like viewability, verification, and brand safety, are still some of the…
One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content…