Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels.…
What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry. Platforms are…
In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give…
In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks…
TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed…
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global…
Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured,…
Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch…
Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting…