Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and…
2017 was, perhaps, the most challenging year that digital has faced to date. However, these challenges have seen the industry…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…
There is a lot of chatter about blockchain these days, but what can blockchain technology actually do for the advertising…
In today’s world, the ability to trade securely, and with complete control over where budget is being invested, is critical…
Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according…
Fraud remains a key threat to the digital advertising world and has been a pervasive hazard throughout its history. Where…
GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners…