The London Media Exchange (LMX) announces it has entered into a partnership with Ternio, to provide verification and transparency into media costs.…
On the surface, all seems well on the digital front, as programmatic buying becomes the norm. Yet there is a…
Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may…
With platforms overhauling their metrics offerings to bring greater clarity to advertisers over how paid-for media placements perform, and major…
Industry veteran Lee Gibson (pictured below) recently joined native advertising specialists Adyoulike, fronting the company as UK MD. ExchangeWire took…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association…
Access to information has been revolutionised by the internet; and big data now provides insights on consumers at the touch…
Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection…