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Transparency Archives - Page 16 of 30 - ExchangeWire.com

Transparency

Forget Blockchain; We Need Transparency

In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough,…

7 years ago

Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace

Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set…

7 years ago

Standards to Achieve Transparency: Q&A with Tim Cadogan, CEO, OpenX

In this Q&A, Tim Cadogan, CEO, OpenX talks to ExchangeWire about the progress that has made in terms of transparency,…

7 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…

7 years ago

AU Advertisers Still Focused on Ad Returns & Impact: Q&A with AANA CEO John Broome

With the year at its halfway mark, advertisers in Australia remain concerned about generating greater returns and impact from their…

7 years ago

Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…

7 years ago

GDPR Signals Need for APAC Firms to Evolve Data Strategy

The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific…

7 years ago

APAC Ad Sales Will Climb 7% to Hit £124.38bn; AU Consumers Most Trust ABC, But Distrust Social Media

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter

The UK advertising industry is booming and, despite some challenges, there are many reasons to be positive about its future.…

7 years ago