The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
UK ad spend increased by 4.2% year on year to hit £6.0bn in the first quarter of 2019, according to…
Brand transparency, alongside audience engagement, is more important than ever at a time when companies can build huge profiles through…
In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic;…
'Transparency', while the term is often banded around as one of the industries many buzz-words it is critical not to…
Last year was truly a landmark period in the context of data protection and user privacy, with the implementation of…
Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand…
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and…
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year…