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Transparency Archives - Page 14 of 30 - ExchangeWire.com

Transparency

DoubleVerify Acquires Ad-Juster

DoubleVerify, a leading independent platform for digital media measurement and analytics, today announced the acquisition of Ad-Juster, a SaaS-based reporting…

6 years ago

The Benefits of Implementing the Transparency & Consent Framework v2.0

Following an inclement few months, which included the Information Commissioner's Office (ICO) releasing its Update Report into Ad Tech and…

6 years ago

Why Transparency Matters as DOOH Dives Deeper into Programmatic

As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can…

6 years ago

What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points…

6 years ago

Is RTB Dead in the water? Part 1: The Consent Game

The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot…

6 years ago

Trust & Transparency in South-East Asia: Q&A with Laura Quigley, Integral Ad Science

As digital ad trading becomes a more fundamental aspect within the marketer's toolset, and growth opportunities become evermore apparent, so…

6 years ago

Independent Research Reveals Premium Digital Media is Most Trusted & Transparent Media Platform

Teads, The Global Media Platform, today reveals the results from its recent survey of UK CMOs in conjunction with CensusWide.…

6 years ago

Supply-Chain Management Grows the Programmatic Market for Everyone

Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current…

6 years ago

Industry Problems that Independent Ad Tech can Fix

From the closing walls of the GAFA gardens, to declining trust, it is fair to say that the advertising industry…

6 years ago

IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago