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Transparency Archives - Page 10 of 30 - ExchangeWire.com

Transparency

In an ANZ Market First, dentsu Partners with IAS to Adopt Total Visibility for Programmatic Buying

Integral Ad Science (IAS), a global leader in digital ad verification, and dentsu ANZ today announced a new partnership to…

4 years ago

Twitter Acquire Scrolls in Newsletter Push; Amazon’s Ad Business Nears $7bn in Revenue

In today's ExchangeWire news digest: Twitter acquire Scroll as they continue to pursue the newsletter space; revenue from Amazon's ad…

4 years ago

VlogBox Partners with Protected Media to Enhance Transparency in CTV Advertising

VlogBox, a leading video monetisation and distribution company, recently forged a partnership with anti-fraud company Protected Media to improve fraud…

4 years ago

A Serious End Game is Playing Out for Rogue Programmatic Traders

In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB…

4 years ago

Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy.…

4 years ago

PubMatic is Selected by GroupM as a Global Preferred SSP Partner

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with…

4 years ago

2021 Predictions: Data, Transparency and Privacy

With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020.…

4 years ago

Re-Architecting the Mechanisms of Digital Marketing

Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and…

5 years ago

2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital

As we get ever closer to the end of 2020, more and more of us are reflecting on how the…

5 years ago

Adform Sets New Standard for Transparency & Efficiency with Independent PwC Review of Adform FLOW Platform

In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and…

5 years ago