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Transparency Archives - ExchangeWire.com

Transparency

Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN)

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion…

2 months ago

MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and…

3 months ago

TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality…

3 months ago

Aceex Kicks Off 2025 with TCF Vendor Status

Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the…

3 months ago

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher…

3 months ago

MarkApp Achieves Official Registration as IAB TCF Vendor

MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under…

4 months ago

Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by…

4 months ago

Adalytics Investigation Exemplifies Kargo’s Commitment to Transparency

The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads…

4 months ago

“AI-Driven SPO is Reshaping Programmatic Efficiency”: Interview with Amir Sharer, CEO of BRAVE

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic…

5 months ago

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier

News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users …

5 months ago