Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in…
With so many ad exchange offerings available for media buyers, it can often be daunting trying to figure what works…
Invite Media, a Philadelphia and New York-based exchange startup, has rolled out its new cross-exchange bid management tool. Aimed at…
Infectious Media is now a member of the RightMedia Exchange. The digital agency aims to maximize campaign performance for its…
The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising.…
I attended Chinwag Live’s “Advertising Woes” last night in Soho, and it was well attended by various luminaries in the…
In a recent blog on the state of the online ad industry, Chas Edwards, CRO of Federated Media, highlights the…
OpenX, provider of the popular open source ad server, launched its OpenX Market this week. The OpenX ad server is…