How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President…
The recent ContextWeb event on demand-side platforms attracted over four hundred media buyers and exchange traders. The panel included Vivaki’s…
Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict…
The biggest ad networks in the UK market assembled today in London to discuss issues affecting their business. Ad network…
There has been a flurry of excitement from the luminaries of the exchange world about the advent of real-time bidding.…
Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange…