The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate…
If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…