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Trading Archives - Page 78 of 81 - ExchangeWire.com

Trading

How Publishers Should Manage The Growing Number Of Sales Channels

The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers…

16 years ago

Pubmatic Ad Revenue ’09 Assembling Top Speakers From The Exchange Space

After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space…

16 years ago

Ten Steps To Protecting The Publisher Brand

Almost forty-four per cent (!) of display advertising in the UK is handled by ad networks. Improve Digital, a leading…

16 years ago

Publisher Trader: Managing The Ad Exchange Channel

There’s been a lot of coverage around the re-launch of the DoubleClick Exchange. Much of it has been misinformed and…

16 years ago

New DoubleClick Ad Exchange Is Open, Neutral And Allows Real-Time Bidding

Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger…

16 years ago

DoubleClick Ad Exchange: The Traders On The Buy And Sell Side

Google has officially launched the new look DoubleClick ad exchange. By adding AdWords buyers and AdSense sellers into the new…

16 years ago

Rubicon Acquires Audience Profile Company, Others Online; Google Adx Official Launch Imminent

Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it…

16 years ago

Appointments: Rubicon Hires Former AOL Director Of Publishing, Oli Whitten; GDM Bulks Up Agency Offering

Hot on the heels of announcing Kaylie Smith as the new MD for the APAC region, Rubicon has made another…

16 years ago

Mobclix: Enabling Iphone App Developers To Trade Ads On Open Exchange Platform

The mobile ad market has grown significantly over the past twelve months with the advent of advertising on the iphone…

16 years ago

Google’s Ad Exchange Chief, Michael Rubenstein, Leaves To Join AppNexus

According to All Things Digital, Michael Rubenstein, has left Google to join AppNexus. AppNexus, run by Brian O’Kelly and Mike…

16 years ago