Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar…
Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or…
Helen Clifford-Jones is one of the most senior online sales execs in the UK, and is currently the Head of…
Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices…
In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number…
MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy…