Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Trading Archives - Page 75 of 81 - ExchangeWire.com

Trading

Project Mars Becomes AdAudience, As More Details On The New German Publisher Exchange Is Revealed

The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate…

16 years ago

Rubicon Sees 34% Rise In CPM Rates For Publishers, As Q4 Report Points To Increase In Audience-Buying Trends

Rubicon has released its Q4 report for the online display market. The headline grabber for the last quarter was the…

16 years ago

Project Mars Announced, As German Publishers Launch New Exchange Marketplace For Premium Inventory

A group of German online publishers have revealed plans to launch a publisher exchange for their premium ad inventory. The…

16 years ago

Is The EU Cookie Directive Scaring Off the Data Exchanges From The European Market

Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over…

16 years ago

John Were, GDM Operations Director, On Exchange Trading & Brand Safety

John Were is Operations Director at Global Digital Markets. He took some time last week to speak to ExchangeWire.com about…

16 years ago

Why Ad Exchanges Can Also Be Successful For Brand Advertising

Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the…

16 years ago

Confusion Over Microsoft Ad Exchange Strategy As It Shutters Hosted System. What Is The Next Move For Microsoft?

In a bizarre announcement to clients yesterday, Microsoft announced it was closing its ad exchange. The communication referred all existing…

16 years ago

Admeld Hires Mobile Ad Veteran, Marc Theermann, As Convergence Of Mobile And Online Display Quickens

Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile…

16 years ago

Why The European Ad Network Will Survive And Prosper Over The Next Twelve Months

Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks…

16 years ago

Apple Buys Quattro For $275 Million Dollars As The Mobile Display Market Enters New Phase Of Growth

It was announced this week that Apple acquired mobile ad network Quattro for a rumoured $275 million dollar. It’s Apple’s…

16 years ago