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Trading Archives - Page 73 of 81 - ExchangeWire.com

Trading

Anthony Rhind: DSPs Will Accelerate The Sophistication Of The European Ad Exchange Marketplace

Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency…

15 years ago

Some Thoughts On SES London; Google Launch DoubleClick For Publishers; Nordic Agency Consolidation

» With all the debate on the convergence between search and display, it was timely that SES London devoted a…

15 years ago

Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All

» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword.…

16 years ago

Nugg.ad: The Online Advertising Industry Needs To Assure Governments And Users Of Its Commitment To Privacy

nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple…

16 years ago

Frank Herold: AdAudience Is Offering Its Audience-Buying Solution Because Of Strong Demand From German Agencies

The launch of the AdAudience last month was the first of its kind anywhere in Europe: a collaborative effort by…

16 years ago

Exchange Brief: Pubmatic Positions Itself As SSP; Search And Display Convergence, SES London; Admob Mobile Display Report

» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is…

16 years ago

Exchange Brief: The Run Down On The Improve Digital And AOP Event; More DSP Posturing; UK Banner Blindness On Big Portals

» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list…

16 years ago

Cap Gemini: French Display Advertising Spend Decreased By 6% In 2009

In case you didn’t see this: Cap Gemini’s recent report on the French online advertising market shows a fall in…

16 years ago

Exchange Brief: Tagman Raises $1.3 Million; Adweek Talks Up Display; Digital Element Offers Hyperlocal Targeting

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already…

16 years ago

Exchange Brief: RTB To Be Patented; Yahoo Using Nectar Shopping Data; Matt O’Neil Talks Up Ad Ops; Audience Science Launch Network

» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed…

16 years ago