Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too…
Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser…
Why do European agencies and advertisers need hyper-local datasets to successfully target audiences, and can concerns around online privacy hinder…
Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the…
The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing…
TruConnect is a first-party ad server which enables advertisers to build one-to-one relationships with their desired audiences and customers web…