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Trading Archives - Page 71 of 81 - ExchangeWire.com

Trading

How Much Of That £709 Million UK Ad Spend Is Going Through Ad Networks?

The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to…

15 years ago

Consolidation In Ad Net Market Begins, As Burst Buys OTP Media

There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP…

15 years ago

Yieldbot CEO, Jonathan Mendez: No Better Data To Understand Publisher Visitors, Interests And Intentions Than Site Analytics

Jonathan Mendez is one of the most respected commentators on online advertising, and has extensive experience of working with some…

15 years ago

Luc Thang: Orange Ad Market Will Create More Value For Publishers And Better ROI For Advertisers

Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory…

15 years ago

OpenX CEO Tim Cadogan Speaks About The Launch Of The New Orange Ad Market

Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will…

15 years ago

Orange And OpenX Partner, As Orange Ad Market Is Launched In Europe

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from…

15 years ago

Majority Of Top Tier UK Publishers In Favour Of Using RTB To Sell Non-Premium Inventory

Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave…

15 years ago

MediaBrokers Report On The Global Exchange Eco-System

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…

15 years ago

The EDP Supervisor Insists On Default Privacy Settings In New Browsers; Behavioural Ads Actually Work Says US Study

» Most content available on European web sites is free to access. All this free information is invariably funded by…

15 years ago

AudienceScience Launches Its Audience Building Platform, As It Looks To Target European Agencies And Advertisers

Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are…

15 years ago