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Trading Archives - Page 70 of 81 - ExchangeWire.com

Trading

Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France

Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange…

15 years ago

Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments

The numbers are always a problem with these state of the industry reports - always too focused on the US…

15 years ago

Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German…

15 years ago

Johan Klaesson: We Designed Our Sell-Side Technology To Fit The Needs Of European Market

Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers…

15 years ago

Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe

Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some…

15 years ago

Apple’s $1 Million Dollar iAd Campaigns; WPP Tells Investors It’s Big On Data And Technology

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars…

15 years ago

Why Ad Exchange Trading Allows Publishers To Become Media Buyers

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels…

15 years ago

Efficient Frontier Launches Buying Platform, As It Looks To Capture European Display Spend

While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes…

15 years ago

The Rough Guide To Real-Time Bidding In The European Market

Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors…

15 years ago

Behavioural Targeting Should Be More Transparent Say UK Publishers

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural…

15 years ago