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Trading Archives - Page 69 of 81 - ExchangeWire.com

Trading

The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a…

15 years ago

Will Germany Become The Powerhouse Of Exchange Trading In Europe?

The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on…

15 years ago

The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun

If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a…

15 years ago

Going Agnostic: Should Agencies Be Re-Thinking How They Buy Their Digital Media

Google's acquisition of Invite Media last week has signalled its intent to dominate the display space. It's building out an…

15 years ago

ContextWeb Launches Ad Net Review Site; Adsafe Report Suggest 47% Of Campaigns Going Through Automated Channels

ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers…

15 years ago

German Ad Exchange, AdScale, Raises Five Million Euro In New Funding

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners.…

15 years ago

Kwame Acheampong, Httpool MD, Discusses Central And Eastern European Display Markets, RTB And Automated Trading

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and…

15 years ago

Martin Kelly: The Coming Months Will See The Completion Of The Infrastructure For The UK Platform Trading Revolution

Martin Kelly is Managing Partner at Infectious Media, an exchange-trading specialist based in London. Martin took time this week to…

15 years ago

Marco Bertozzi: Technology Should Not Be The Differentiator For Agencies; It’s The People Behind It And What It Delivers That Counts

Marco Bertozzi is the Managing Director, EMEA, VivaKi Nerve Center. Vivaki is a strategic unit within Publicis Groupe that helps…

15 years ago

Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion…

15 years ago