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Trading Archives - Page 68 of 81 - ExchangeWire.com

Trading

Some Thoughts On The Agency And Ad Network Hybrid Model And How It Might Affect The Display Market?

One of the things I took away from the recent Ad Trading Summit was that the ad network is alive…

15 years ago

Jon Vick, TDP, Explains Why Niche Ad Networks Will Prosper In The Face Of Increased Automation

The death of the ad network continues to be greatly exaggerated. They still have strong market share in the UK,…

15 years ago

How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model

Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody…

15 years ago

MediaMind Looking To Position Itself As Independent Alternative To DFA

Fresh from its recent and relatively successful IPO, MediaMind brought its road show to London this week to give media…

15 years ago

How One Leading Ad Network Views The Current Display Market In The UK

Ad networks in the UK play a powerful role in the £770 million display market. My recent industry-informed post on…

15 years ago

Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable…

15 years ago

The Fall Out From The WSJ Behavioural Targeting “Investigation”

The WSJ ran a piece on the use of targeting in online advertising this week. The story is, to say…

15 years ago

The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about…

15 years ago

The Rise Of The DSP Forcing A Change In The Relationship Between Ad Network And Agency?

Brian O'Kelley wrote an interesting piece for Clickz this week on why ad nets are an essential part of the…

15 years ago

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

15 years ago