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Trading Archives - Page 67 of 81 - ExchangeWire.com

Trading

Curt Hecht, President, VivaKi Nerve Centre, Responds To Recent TechCrunch Allegations

How do you respond to recent accusations in TechCrunch that Vivaki is receiving considerable kickbacks as part of its global…

15 years ago

Spray and Pray, Baby: The Insider View On The Dysfunctional State Of Display

So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context -…

15 years ago

Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center,…

15 years ago

Tom Jenen Talks About Admeld’s Recent Deal With Weather.com To Launch A Private Exchange Across Mobile And Online Display

What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through…

15 years ago

Le Francais L’Adore Le Trading Media

The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by…

15 years ago

Why Metrics In Mobile Need To Be Improved; Publicis Report Positive Number For Third Quarter

» As the European mobile display market gets some traction with media buyers, there is concern in the industry that…

15 years ago

Matiro Bringing The Nascent French Exchange Eco-System Together

Matiro is the first pure play exchange trading agency in France. To support the nascent exchange eco-system in France, they…

15 years ago

Why Traditional Roles In The Display Market Are Being Re-Defined

I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the…

15 years ago

Google Posts Big Display Numbers, As It Breaks Out Q3 Results; Pubmatic Report Suggests Big CPM Lifts For RTB Ad Inventory

» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke…

15 years ago

Some Brief Thoughts On The Ad Trading Summit 2010

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed…

15 years ago