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Trading Archives - Page 64 of 81 - ExchangeWire.com

Trading

Nigel Gilbert Talks Orange Ad Market Volumes, The Ad Network Model And Malware Prevention

Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development…

14 years ago

Sue Hunt Discusses RTB On The Right Media Exchange, The Premium Positioning, And Audience Sharing

Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly…

14 years ago

Wolfgang Bscheid, Mediascale CEO, Discusses The Barriers To RTB Adoption In Germany

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the…

14 years ago

Martin Kelly Discusses The Infectious Media Model, The Service Layer And Moving Beyond Retargeting

Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first…

14 years ago

Mark Your Calendar: Ad Trading Summit London, September 20

It might seem a little churlish to be promoting an upcoming conference the day after a landmark event. It is…

14 years ago

Nick Hugh Discusses Yahoo! Data Strategy, Market Consolidation And The Ad Net Optimisation Layer

The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has…

14 years ago

RTB Coming To AdScale In 2011 Says CEO Matthias Pantke

AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in…

14 years ago

Nicholas Timms Explains How A&NY Media Is Helping To Build Out A Data-Driven Display Business For Leading European Publisher

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist…

14 years ago

Louisa Wong Says Aegis Will Take Strong Data Approach To Automated Buying

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up…

15 years ago

Rise Of The DEM: Sacha Berlik Explains How The Mexad Service Layer Is Helping European Agencies

Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors.…

15 years ago