The nightmare scenario of an opt-in/opt-out patchwork in Europe seems to be coming to fruition. After the sensible approach from…
After a couple of months of beta testing by a select number of European ATDs and exchange traders, Microsoft has…
It's just under a week to go to the first dedicated conference on data-driven display for the German market. The…
Jonathon Shaevitz is CEO of Maxifier. Here he talks about the Maxifier solution, managing yield on premium inventory and a…
It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate…
Brandon Keenen is Senior Director of Sales at AOL (UK). Here Keenen discusses advertising.com product development, why AOL inventory will…
Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and…
Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region…
The word arbitrage is a dirty word in the media buying space – but the margins have always been very…
ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media…