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Trading Archives - Page 45 of 81 - ExchangeWire.com

Trading

Simplifying Display Buying: Why Ad Tech Should Be Listening More To People Like Richard Dance

We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand…

13 years ago

How "Real-Time" Is Your RTB Platform?

Brian O'Kelley is CEO of AppNexus. Here he discusses cache update cycles, how shorter cycles are critical for buyers using…

13 years ago

Euro Round Up: Opera Shores Up Mobile Ad Business; Vodafone Picks Tagman; Tribal Fusion Launches AdChoices; And OpenX In Profit

Opera Acquires Mobile Theory and 4th Screen Advertising To Beef Up Mobile Ad Business Norwegian-based browser powerhouse, Opera, announced it…

13 years ago

Sorosh Tavakoli Discusses The Videoplaza Solution, The Recent Series B Fund Raise, And Trends In The Video Ad Market

Sorosh Tavakoli is the founder and CEO of Videoplaza. Here he discusses the recent the Videoplaza solution, the recent series…

13 years ago

The PostView: Is Cutting Supply Really The Answer To The Current Malaise In Display Advertising?

The PostView is a new column written by senior execs working in the European online advertising industry. There have been…

13 years ago

Moving On From Retargeting: Why Prospecting In Display Is Good For The Industry

Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display…

14 years ago