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Trading Archives - Page 44 of 81 - ExchangeWire.com

Trading

Why Ad Networks Can Still Add Value With Their Audience And Delivery Expertise

Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting…

13 years ago

Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It…

13 years ago

OpenX Acquires, Yield Management Specialist, LiftDNA; Looks To Offer Complete Buy-Side Stack To Publishers

OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks…

13 years ago

Struq's Andrew Morsy On The Company's Place In The Eco-System, Its Relationship With Agencies, & Staying Ahead Of Retargeting Commoditisation

Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company's relationship with agencies…

13 years ago

Euro Round-Up: Data On European Web Usage; StrikeAd Partners With Cognitive Match; 24/7 Media Reps French Foodie Site To Enhance Lifestyle Proposition

comScore Releases Latest Report on Internet Usage Across 49 European Markets comScore recently released an overview of internet usage in…

13 years ago

The PostView: The Race For "First Look" Access To Premium Publisher Inventory

The PostView is a new column written by senior execs working in the European online advertising industry. The supply chain…

13 years ago