RTB and programmatic buying are quite nascent in the Nordics. At last week’s ATS Stockholm there was much discussion about…
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect,…
Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the…
In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their…
Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in…
Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even…
Admeta's Ola Tiverman discusses the state of automated media buying in the Nordics and its offering in the local market.…
Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region.…
Otto Neubert Block is Managing Director at Emediate. Here he gives insight into the evolving data-driven ad market in the…
MediaMath announced it was spinning out its US service business into a new agency so it can focus on its…