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Trading Archives - Page 40 of 81 - ExchangeWire.com

Trading

Announcing 6ofSix: Present Your Data-Driven Case Study At ATS London On September 18

We recently announced the date for this year’s ATS London. If the event last year was big, this year promises…

13 years ago

AppNexus CEO, Brian O'Kelley, Discusses The German Data-Driven Display Market

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…

13 years ago

PTD 2.0: The Next Evolution Of The Publisher Trading Desk

ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model…

13 years ago

The Sales House Evolution: Why The German Sales House Model Fundamentally Differs From Its UK Version

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…

13 years ago

Aggregating European Premium Supply: Publicitas Announces Premium "Sales Side Platform" Initiative

In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…

13 years ago

Is Manual Bidding Killing The RTB Promise? Why The Algorithm Can Lead To Smarter Optimisation…

Dominic Trigg is Managing Director Europe at Rocket Fuel. Here Trigg discusses the evolution of real-time bidding and why it…

13 years ago

The Facebook Exchange: Is This An Opportunity For Genuine Cross-Platform Optimisation, Or An Invitation For The Great Facebook Arb

Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…

13 years ago

Brands Becoming Buyers: Why Amazon Will Own The Entertainment Ad Vertical

Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one…

13 years ago