Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an…
This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media…
Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's…
Criteo has announced that it is entering into an advertising partnership with Yahoo Japan. In a deal that reflects other…
James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the…
The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news…
Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take…
Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What…
Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with…
Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to…