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Trading Archives - Page 35 of 81 - ExchangeWire.com

Trading

WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers

Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…

12 years ago

Germany's Rocky Road To Programmatic: The Ad Trader Conference Overview

We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and offered up…

12 years ago

Why Australia Needs To Build That Premium Publisher Exchange

The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the…

12 years ago

Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange

Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues…

12 years ago

AdTrader Conference Set for Berlin on April 18

The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we…

12 years ago

French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients' Data Assets For Real-Time Targeting

In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading…

12 years ago

Top Danish Publishers Launch DPN Publisher Exchange To take On FBX and AdX In The Local Market

The trend of local publishers banding together to offer scale and targeting to agency trading desks has been gathering pace.…

12 years ago

#TraderTalkTV Is Coming To Paris For Filming On March 06

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…

12 years ago

China Ad Trade: iPinYou Gives the Buy Side Overview of Chinese Data-Driven Ad Market

With the Chinese display market now worth around 30 billion YUAN, most senior Chinese ad execs believe that programmatic buying…

12 years ago

Room Full of Money: The Realities Of Media Trading

Mikko Kotila is Founder & CEO at STATSIT. The advertising industry is huge. Currently at half a trillion dollars it…

12 years ago