Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve…
Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data…
Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1.…
Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as…
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…