Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after…
Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK…
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can…
Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising,…
Moves to inject further transparency in the UK digital advertising industry are gathering pace with cross industry trade body JICWEBS…
Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading…
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of…
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in…