Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined,…
Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including the unveiling of the ATS…
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the…
UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…