2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data…
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…
According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from…
ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…
With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…