'Programmatic' and 'native' have been two of the industry buzz phrases of 2014, in this piece Rob Kramer, OpenX, general…
It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among 'mainstream marketers',…
Wendy Hogan, ExchangeWire, contributing editor, APAC, speaks with TubeMogul's South East Asia chief, to examine how publishers in the region…
ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Google's viewability study; AdForm claims marketers…
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it…
Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it…
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series…
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the…
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the…