B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
In a new role, heading up strategic development for AppNexus across Europe, Nigel Gilbert has been looking at the key…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore…
As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets,…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google…