The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
In this week's feature, guest writer Sujen Selva, Asia commercial director at SpotXchange, highlights key industry trends publishers and advertisers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…