In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are…
In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it…
In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for…
In today’s ExchangeWire news digest: WhatsApp update privacy policies after hefty fine; Pakistan removes ban on TikTok; and Lydia adds…
Integrated media agency, tmwi, part of the Oxidise group, have been appointed by cloud-based business trading platform, ZUPA, to drive…
Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to…
What is a cost-per-second buying model and what value can time-based buying offer an advertiser? ExchangeWire speak with Paul Kelly…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…