The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Publicis-Omnicom calamity raises more questions than…
The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released…
Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading…
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…
Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…
The consumer shift towards accessing the web on multiple devices, plus the (albeit nascent) emergence of connected TVs, has prompted…
The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is…