The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…
Marketers in Asia do not have access to the necessary skills to deploy programmatic and still hold misconceived notion that…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus…
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group, Times of India Group,…
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series…
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to…