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Trading Desk Archives - Page 20 of 25 - ExchangeWire.com

Trading Desk

Why Ad Networks Can Still Add Value With Their Audience And Delivery Expertise

Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting…

13 years ago

TMG Launches Bespoke Bidder To Power Publisher Trading Desk; Martin Van Der Meij Disscuses TMG's Progressive Ad Trading Strategy

In what's likely to be a first for any publisher globally, TMG is announcing a partnership with ClickDistrict to launch…

13 years ago

Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It…

13 years ago

Struq's Andrew Morsy On The Company's Place In The Eco-System, Its Relationship With Agencies, & Staying Ahead Of Retargeting Commoditisation

Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company's relationship with agencies…

13 years ago

The PostView: The Race For "First Look" Access To Premium Publisher Inventory

The PostView is a new column written by senior execs working in the European online advertising industry. The supply chain…

13 years ago

Simplifying Display Buying: Why Ad Tech Should Be Listening More To People Like Richard Dance

We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand…

13 years ago