The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and…
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…