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Trading Desk Archives - Page 16 of 25 - ExchangeWire.com

Trading Desk

Sandy Hubert, Head of Cadreon UK, Explains Cadreon's Offering and the Future of RTB

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global…

13 years ago

ATS London: Hear Direct From Marketers About The Significance Of Programmatic Buying

A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the…

13 years ago

Why Local Newsgroups Need To Become The SME Digital Marketing Platform

The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news…

13 years ago

Why We Are All Ad Networks Anyway

Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take…

13 years ago

The Evolving Agency Model: Paul Frampton, MD at MPG, Discusses How His Agency is Using Data-Driven Strategies to Deliver for Brand Clients

Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to…

13 years ago

Toby Ross Discusses Fairfax’s New Audience Extension Proposition

Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google,…

13 years ago

Tradelab Founders Charles Gros & Yohann Dupasquier Discuss The French Data-Driven Ad Market

ExchangeWire caught up with Charles Gros and Yohann Dupasquier, co-founders & owners of Tradelab, to explain the current data-driven ad…

13 years ago

The German Buy-Side View: Unique Digital's Dustin Deunert Gives The Agency Perspective On The Growth Of The Data-Driven Display Market

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising…

13 years ago

Dentsu Acquires Aegis: The Ripple Effect Of The Big Agency Consolidation

Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe…

13 years ago