Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to…
Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some…
The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that…
Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite…
This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is…
There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow…
A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article…
Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…
Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up…
Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising…