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Trading Desk Archives - Page 13 of 25 - ExchangeWire.com

Trading Desk

Nordic RTB-Adoption On The Rise: Industry Reaction

The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…

12 years ago

French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients' Data Assets For Real-Time Targeting

In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading…

12 years ago

#TraderTalkTV Is Coming To Paris For Filming On March 06

TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…

12 years ago

Gaining Control: Advice for Advertisers from MD Europe at AudienceScience, Mark Connolly

Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently…

12 years ago

Zodiak Active's Marco Guglielmin Discusses the Italian Display Market and the Company's Publisher Trading Desk Proposition

Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We…

12 years ago

How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?

Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to…

12 years ago

WireColumn: The Rise of the Planning Desks (No That's Not A Typo)

Paul Frampton is Managing Director at MPG & Media Contacts Display is still a poor cousin to search. Through the…

13 years ago

'The More Things Change, the More They Stay the Same.' Adam Russell, Head of Display at LBi Breaks Down the Merits of the Post-View

"The more things change, the more they stay the same". So said novelist and journalist Jean-Baptiste Alphonse Karr (albeit in…

13 years ago

IDG Moving Into Programmatic: How B2B Publishers Are Also Embracing Real-Time Technology

IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld…

13 years ago